L’Oeuf (which means egg in french) is a trilogy of three different stores located in the trendy South Pigalle neighbourhood in Paris, and they’re connected by the same concept: The Egg. The first concept store hatched out in a jewellery and street wear, the second hatched out as a shoes store and the last one was recently born as an original Art Gallery. The trilogy of l’Oeuf is a family business and the idea of two brother and sister: Pierre and Hélène Hespel. Before opening the first l’Oeuf in 2007, Pierre used to create the scenography for luxury brands as Sonya Rykiel and Giorgio Armani.
The idea came after finding that an egg, a very aesthetically natural and perfect shape was going to be the main concept to develop their boutiques; the shell is though as a kitchen and then, every single detail was meticulously planned to create this amazing set of three concept stores.
And *crack* l’ Oeuf hatched out! Let’s discover these three Oeufs and make an omelette!
L’Oeuf Art Gallery is the little last one new born; it opened last october 2014 and it has the most exclusive collection of objects, furniture and paintings, all around the egg theme from different artists and designers. Here we can find from lamps of Harvey Guzzini or Joe Colombo, to paintings of the Optical Artist Yaacov Agam. And of course, the facade is an egg allegoria with a sensual curve that reminds us the shape of an egg but also the feminine source of life: Women.
This was the first boutique opened in 2007 that also owns the label South Pigalle. Here we can find a selection of nice clothes and jewellery, this time not necessary around the egg concept or shape.